Jo founded Redesign in 1998. Starting as a freelance operator, Jo has built the company into a leading design practice with work in many regions around the world. Jo is committed to each client with a personal drive for fulfilling every requirement on every project. Known for her professionalism, creativity and strong management style this combination has made both Jo and Redesign a success.

Jo works with the Indian team to assist with business development and design work for new and existing clients. Jo travels to India frequently to reinforce the commitment to the clients.